ClickTheCause Business Summary
ClickTheCause.org is a website that connects local businesses and people to great projects happening in their communities. It is a platform that offers the tools and most importantly, the information for people to make a difference locally. Unique to ClickTheCause, is its crowd-funding method for raising funds for nonprofits. Crowd-funding describes the participation of a group (a community) that collectively pools funds to fulfill an obligation. On ClickTheCause anyone can support a project with as little as $1. As people spread the message, funds accrue to reach the final financial goal. Once funded, donations will be directed to the respective nonprofit and supporters are updated on the successful execution of the project.
The mission of ClickTheCause is to encourage people and businesses to transform their communities through collective philanthropy. We partner with nonprofits to help make this happen. Inherent and explicit in our mission is our principals of transparency, impact, and unity. We believe that together, people can make incredible changes given a clear need that provides a recognizable impact.
Description of Website:
The homepage of ClickTheCause is an interactive map that allows donors to find and choose a city to support. From there, they are led to a city-site that lists active projects in that community. Donors then choose, support, and share the project amongst their friends. ClickTheCause offers a variety of tools so donors can share projects through Facebook, Twitter, and Email.
For nonprofits, uploading a project is completely free. There are no out of pocket costs or risks associated. Funds only incur a 5% administrative fee when the project has reached its funding goal. This is nominal compared to many marketing and outreach initiatives. ClickTheCause also sends acknowledgements and tax-receipts on behalf of the organization to its donors. Nonprofits receive one check from ClickTheCause, totaling 95% of their funding goal. ClickTheCause provides small/medium organizations the ability to reach a new group of donors, effectively and inexpensively.
ClickTheCause, launched in August 2012, is a 501 (c)3 tax exempt organization headquartered in Michigan and owned and operated by CEO & Founder Alexx Poston. ClickTheCause will initially serve the Detroit and Chicago areas, with plans to grow to other major cities in the near future.
Right now, the first 50 groups to upload a project will get an automatic $50 toward their final goal!!!!
